The training was created for pharma professionals in market access, marketing, sales, and commercial excellence, engaged in launching new brands in Europe or working with launch teams. Professionals of all levels looking to strengthen their knowledge on launch excellence and execution are welcome.
Exclusive Expert Training
Launch excellence and critical path analysis
Our Pharma Launch Excellence training is designed to equip pharma professionals with the necessary skills to successfully launch new products in the market. Launching a new pharmaceutical product is a complex and multifaceted process that requires careful planning, execution, and evaluation.
Our experienced faculty will guide you through the process of developing a focused launch plan by zooming-in on what matters most (incl. pre- & post-launch KPIs to track), thereby ensuring sustained launch success.
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Date & Time
May 22, 2025, 10:00am - 4:30pm
Location
IQVIA Frankfurt (Headquarter)
Unterschweinstiege 2-14
60549 Frankfurt am Main, Germany
Language
English
Agenda
01
Review of the industries’
Review of the industries’
launch excellence and
success factors
02
IQVIA’s launch excellence
IQVIA’s launch excellence
framework across medical/
market access and commercial
03
Critical path approach to
Critical path approach to
launch planning, pre- and
post-launch KPIs
04
Working through a
Working through a
launch case
05
Time for your company
Time for your company
specific queries
Faculty
Christoph Knitsch
Principal, Strategy Consulting
Christoph is a leader in our Brand & Commercial Strategy practice with over 11 years of experience working with global pharmaceutical companies on commercial strategy projects, predominantly in the launch space – from early pre-launch planning to launch performance assessments.
Christoph Knitsch
Principal, Strategy Consulting
Christoph is a leader in our Brand & Commercial Strategy practice with over 11 years of experience working with global pharmaceutical companies on commercial strategy projects, predominantly in the launch space – from early pre-launch planning to launch performance assessments.
Henning Trill
Henning Trill
Senior Principal, Analytics & Consulting
Senior Principal,
Analytics & Consulting
Henning leads the innovation and infrastructure team at IQVIA Germany and focusses on Launch and Commercial Solutions. He worked for more than 15 years in the pharmaceutical industry across the whole value chain, always with a focus on biological and digital innovation, new business models and launches.
Dr. Eduardo Marx
Head of Communications Agency
Dr. Eduardo Marx has been leading Jäger Health, the IQVIA agency, in Cologne for over five years.
The agency's unique selling point (USP) is the data-driven approach: All IQVIA data sources can be used for strategy, conception, creation, action planning, campaign management, and success measurement – ensuring the agency works evidence-based and takes creativity to a new level.
Marx has been in the agency business for over 20 years, working with Rx and OTC brands in strategy, consulting, and creative direction. The communication science Ph.D. has worked for the agency network Grey and the Vendus Group during his career.
Dr. Eduardo Marx
Head of Communications Agency
Dr. Eduardo Marx has been leading Jäger Health, the IQVIA agency, in Cologne for over five years.
The agency's unique selling point (USP) is the data-driven approach: All IQVIA data sources can be used for strategy, conception, creation, action planning, campaign management, and success measurement – ensuring the agency works evidence-based and takes creativity to a new level.
Marx has been in the agency business for over 20 years, working with Rx and OTC brands in strategy, consulting, and creative direction. The communication science Ph.D. has worked for the agency network Grey and the Vendus Group during his career.
Frequently asked questions
This course is suitable for all professionals working in a pharmaceutical business environment. A working knowledge of the pharmaceutical value chain is recommended.
Yes you will receive a document confirming your training attendance.
The training takes place in the IQVIA office near Frankfurt Airport (Unterschweinstiege 2-14 60549 Frankfurt am Main). Lunch will be provided. You will need to take care of your own travel.
Apply for participation
Why learn with IQVIA Learning Academy?
To stay competitive, pharmaceutical professionals must develop their skills set.
Key areas include:
- Launch management
- Segmentation and targeting
- Applications of AIML
- Regulatory trends
- Portfolio strategy
- Life cycle management
- and many others
By the end of our training, you will have the confidence and skills necessary to drive growth and success in your organization – whether you are an experienced professional or new to the industry.